Developing a New Medium Strategy

The next step in my ever-evolving relationship with this platform.

Sarah Callen


Photo by Kenny Eliason on Unsplash

I’m bad at Medium. This is a fact that I’ve come to accept.

Its social media-esque algorithm means that I’m never going to be great at this platform. I don’t have the energy to give this website the attention it requires in order to make a significant amount of money. It just is what it is.

I think I’ve finally accepted this fact. As a result, my reason for being on here needs to change.

Back in June, I decided that I was going to really try and work this site, making sure to publish, read, interact, and follow as much as I was able to. I went nuts during the month of July and made a whopping $40. While it wasn’t a lot, it was considerably more than the $10–15 I had been averaging before this.

The problem is that the amount of work I put in over those weeks wore me out. I just couldn’t do it anymore. I couldn’t churn out more stories, and I didn’t want to see this site ever again. So I went dark for a month just to recharge my completely depleted batteries.

I took that time to consider if I was going to come back to Medium at all. I knew that coming back would require me to have a purpose other than making money. While that extra bit of cash in my bank account every month is nice, it’s not making a considerable impact on my financial situation. So, is it worth it?

The more I thought about it, the more I realized that I missed being on Medium. There are some really cool people on here whose work I really enjoy reading! Being part of Fanfare, Plethora of Pop, and other publications is loads of fun. Also, connecting with other writers is a blast! I love that we can have discussions about anything and everything on this particular platform — it can be loads of fun!

So, I’m going to wade back into the Medium pool, but I’m having to figure out how to do this sustainably. So I’ll probably be publishing fewer stories and interacting a bit less, but my hope is that I can contribute and be part of this without needing to take months-long breaks every year.

My experiment trying to really monetize Medium didn’t achieve the result I was hoping for, but it’s given me a deeper appreciation for this platform. I now have a more realistic expectation of what I can expect from Medium, and I’m grateful for that.

For now, I’m just going to focus on enjoying the process of writing, reading, and connecting with others. And that’ll be good enough.

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Sarah Callen

Every number has a name, every name has a story, every story is worthy of being shared.